When designing for the web, it is extremely important to keep your audience in mind. However, just how much (or how little) do users read?
Dr. Jakob Nielsen conducted a research study to find the answer. Considered to be a top expert on web usability, Nielsen’s findings are rather easy to understand.
According to Nielsen (2008), "On the average Web page, users have time to read at most 28% of the words during an average visit; 20% is more likely" (Summary section).
As a result, less truly is more.
Nielsen, J. (2008, May 6). How little do users read? Retrieved from http://www.useit.com/alertbox/percent-text-read.html
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