Audio, video, animation or other media displayed within a Web page is referred to as embedded media. Furthermore, embedding media within Web pages permits the delivery of an integrated multimedia experience that appears seamless to the user.
W3schools.com is a good source of information about how-tos for embedding media. As discussed in the Playing Videos on a Web Site section, it is important to know your audience.
“Our best advice is to include inline videos only in web pages where the user expects to see a video. An example of this is a page which opens after the user has clicked on a link to see the video.”
Furthermore, it is important to recall accessibility when using embedded media.
W3schools.com. (n.d.). Playing Videos on a Web Site. Retrieved from http://www.w3schools.com/media/media_browservideos.asp
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