Monday, April 19, 2010

The battle for net neutrality rages on

The term net neutrality is being thrown around a lot these days, but how does it relate to technical communicators?

In short, net neutrality is the principle that data packets on the Internet should be moved impartially, without regard to content, destination or source.

Earlier this month, a federal appeals court ruled that the Federal Communications Commission (FCC) does not have the legal authority to enforce net neutrality regulations on Internet service providers.

According to New York Times writer Edward Wyatt (2010), “The court ruling, which came after Comcast asserted that it had the right to slow its cable customers’ access to a file-sharing service called BitTorrent, could prompt efforts in Congress to change the law in order to give the FCC explicit authority to regulate Internet service … More broadly, the ruling by the United States Court of Appeals for the District of Columbia Circuit could raise obstacles to the Obama administration’s effort to increase Americans’ access to high-speed Internet networks” (para 3,5).

High-speed Internet providers, such as Comcast, support a two-tiered service model where carriers would be able to charge owners of websites a premium fee for priority placement and faster speed across their pipes.

Wyatt (2010) further adds:

Comcast, the nation’s largest cable provider, had a muted reaction to its victory. The company said it was gratified by the court’s decision but added that it had changed the management policies that led it to restrict access to BitTorrent, a service used to exchange a range of large data files, from pirated movies to complex software programs.

“Comcast remains committed to the F.C.C.’s existing open Internet principles, and we will continue to work constructively with this F.C.C. as it determines how best to increase broadband adoption and preserve an open and vibrant Internet,” Comcast said in a statement.

The company is currently seeking federal approval for its proposed acquisition of a majority stake in NBC Universal, the parent of the NBC broadcast network and a cadre of popular cable channels. Some members of Congress and consumer groups have opposed the merger, saying that it would enable Comcast to favor its own cable channels and discriminate against those owned by competitors — something the company has said it does not intend to do.

After the ruling on Tuesday, consumer advocates voiced similar concerns about Comcast’s potential power over the Internet, saying that the company could, for example, give priority to transmission of video services of NBC channels and restrict those owned by a competitor like CBS. (para. 11-14)

While there are arguments for both sides, this ruling does jeopardize the open source aspect of the World Wide Web.

Wyatt (2010) best sums of the point of the battle for net neutrality by writing:

The concept of equal access for all Internet content is one that people who favor some degree of F.C.C. regulation say is necessary not only to protect consumers but also to foster innovation and investment in technology.

“You can’t have innovation if all the big companies get the fast lane,” said Gigi B. Sohn, president of Public Knowledge, which advocates for consumer rights on digital issues. “Look at Google, eBay, Yahoo — none of those companies would have survived if 15 years ago we had a fast lane and a slow lane on the Internet.” (para. 18-19)



Wyatt, E. (2010, April 6). U.S. court curbs F.C.C. authority on web traffic. The New York Times. Retrieved from http://www.nytimes.com/2010/04/07/technology/07net.html

Sunday, April 18, 2010

Horizontal attention: Left versus right

In my previous blog post entitled, Keeping your head above the fold, I discussed the amount of attention readers give to the vertical dimension of web pages. However, how exactly do readers view the horizontal aspect of web pages?

Web usability guru Dr. Jakob Nielsen recently conducted a study analyzing viewing patterns along the horizontal dimension.

According to Nielsen (2010), “Web users spend 69% of their time viewing the left half of the page and 30% viewing the right half. A conventional layout is thus more likely to make sites profitable” (Summary section).

As I mentioned previously, web designers should always keep the short attention span of readers in mind when designing for a target audience.

Nielsen (2010) further adds, “Information to the right of the initially-visible area is in essence ‘below the fold,’ except that they are beyond a right-hand fold instead of a bottom-of-window fold, and thus not literally "below." Another way of looking at vertical vs. horizontal scrolling is that users allocate 20% of their attention past the fold in the vertical dimension but only 1% past the fold in the horizontal dimension” (para. 6)

Moreover, designers should stick to conventional layout to maximize web usability.


Nielsen, J. (2010, April 6). Horizontal attention leans left. Retrieved from http://www.useit.com/alertbox/horizontal-attention.html

Thursday, April 1, 2010

Ethics, ethics, ethics…

Individuals often encounter ethical dilemmas in their workplace on a regular
basis. We as technical communicators must realize our important role as it relates to ethics.

Technical communicators act as conduits of information between their employers and the end-user. Furthermore, technical communicators can also be considered public intellectuals as indicated by Bowdon. Bowdon’s (2004) case study found the following:

Technical communication specialists are uniquely poised to serve as public intellectuals. We have specialized knowledge about ideological dimensions of language that can affect policies and products on institutional and individual levels. We understand historical misconceptions about language as a window pane for reality and can use that awareness to help other professionals to problematize tacit assumptions about audience and other issues that may shape their documents. We recognize the social and political functions of genres and associated conventions and know the importance of that awareness to creating accurate, effective, and ethically sound texts. Our professional and civic engagement can shape the world in which we live and work. (p. 325)

Work environments vastly influence the ethical parameters technical communicators must operate within. Unfortunately, the true art and social significance of technical communication is often times lost on management. Monberg (2002) furthers this point by writing:

Technical writing crafts representations. These representations shape social understandings and practices in a global, information age where such representations coordinate action across distance, cultures, and a wide variety of knowledge specialties. Such representations risk failure, albeit at times in indirect or obscure ways, when the differences inherent in bridging diverse perspectives are rendered invisible because a unitary managerial perspective is unreflectively and automatically adopted. These representations hold a profound influence on how we collectively think about individual agency, expertise, and political power. (p. 213)

Moreover, it is essential that we as technical communicators understand and apply ethics within our profession.


Bowdon, M. (2004). Technical communication and the role of the public intellectual: A community HIV-prevention case study. Technical Communication Quarterly, (13) 3, 325-340.
doi: 10.1207/s15427625tcq1303_6

Monberg, J. (2002). Science and technology studies as a research method: Toward a practical ethics for technical writing. In Gurak, L. J. & M. M. Lay (Eds.), Research in technical communication (211-227). Westport, CT: Praeger.

Web 2.0: A web of entanglement

We often hear the term Web 2.0, but what does it mean and how does it apply to web designers?

Tim O’Reilly (2005) answers these questions by writing:

The concept of “Web 2.0” began with a conference brainstorming session between O’Reilly and MediaLive International. Dale Dougherty, web pioneer and O'Reilly VP, noted that far from having "crashed", the web was more important than ever, with exciting new applications and sites popping up with surprising regularity. What’s more, the companies that had survived the collapse seemed to have some things in common. Could it be that the dot-com collapse marked some kind of turning point for the web, such that a call to action such as “Web 2.0” might make sense? We agreed that it did, and so the Web 2.0 Conference was born. (p. 1)

Furthermore, O’Reilly and Dougherty (2005) developed the following 7 principles in regards to Web 2.0
  1. The Web As Platform
  2. Harnessing Collective Intelligence
  3. Data is the Next Intel Inside
  4. End of the Software Release Cycle
  5. Lightweight Programming Models
  6. Software Above the Level of a Single Device
  7. Rich User Experiences
Moreover, Web 2.0 refers to changes in the ways end-users and software developers utilize the World Wide Web; however, there are potential drawbacks to Web 2.0.

Author and entrepreneur Andrew Keen is very critical of Web 2.0 in his book entitled The Cult of the Amateur.

According to Keen (2007):

The Cult of the Amateur is a critique of the ideal of citizen media. It argues that, behind the seductive language of a “democratised” media lies a threat to objective information and high-quality entertainment. The book argues that the traditional gatekeepers of mainstream media are being replaced by a chaos of anonymous internet activists who are pursuing often corrosive cultural, political and economic agendas of their own.

I wrote the book to challenge the stifling intellectual orthodoxy of digital Utopianism in Silicon Valley. The Cult of the Amateur is a subversion of the original subversion. I’m exposing Web 2.0 and revealing that, behind the radical rhetoric lies the economic, cultural and political interests of a new class of media oligarchs.

As with most things, the human element is the deciding factor of whether or not Web 2.0 will foster independent thinking and culture literacy.


O'Reilly, T. (2005). What is web 2.0: Design patterns and business models for the next generation of software. Retrieved from http://oreilly.com/pub/a/web2/archive/what-is-web-20.html

.net Magazine (Interviewer) & Keen, A. (Interviewee). 2007. Discover interview series [Interview transcript]. Retrieved from http://www.netmag.co.uk/zine/discover-interview/andrew-keen

Saturday, March 27, 2010

“Mother should I trust the government?” – and its web usability?

Pink Floyd lyrics aside, we as web users utilize governmental websites on a regular basis. The public depends on governmental websites for a variety of services ranging from renewing a driver’s license or complaining to the Department of Transportation about the potholes craters found throughout the Michigan roadways.

However, just who exactly provides the usability guidelines to be followed when designing these websites?

According to Usability.gov:

Usability.gov is the primary government source for information on usability and user-centered design. It provides guidance and tools on how to make Web sites and other communication systems more usable and useful.

This site was developed to specifically assist Web managers, designers, usability specialists, and others create Web sites that are highly responsive, easy-to-use, and useful (About Us section, n.d.).

Additionally, management of the website falls under the United States Department of Health and Human Services Office of the Assistant Secretary for Public Affairs.

Furthermore, Usability.gov contains a multitude of usability guideless pertaining to designing websites for the government. The website also contains templates and a blog relating to web usability within the government.


(n.d.) About Us. Retrieved from http://www.usability.gov/about/index.html

Waters, R. (1979). Mother [Recorded by Pink Floyd]. On The Wall [CD]. Nice, France: EMI.